Since 2017, Richard Moore Associates Co., Ltd. has sponsored consulting and coordinated with the Management Department of Cổ Loa Vestige Site to research and build the Co Loa Special National Relics brand strategy. Richard Moore Associates Ltd. used expressive design elements, unique shapes and many different graphic elements to create a logo with the values of symbols, characters, characteristic color is most suitable for the Cổ Loa Relics brand.

Trademark of Cổ Loa Special National Monument

Symbol: The logo is a combination of historical traces and legendary symbols: three circular lines simulating the three ramparts of Cổ Loa citadel, the image of a bronze arrow and the image of the Kim Quy god turtle. The image of three ramparts and three arrows resting firmly on the turtle's shell, not only contains the legend of building Cổ Loa citadel with the help of the magical turtle, but also carries the meaning of protection for the land. Cổ Loa in particular and for the Vietnamese land in general - protection comes from ancestors (ancient citadels, bronze arrows) and gods (magic turtles). Besides, the sophistication in placing the three arrows in a straight upward direction is an implication of the wish for a "peaceful country".

Symbols: The CO LOA font was designed based on inspiration from rare inscriptions in Chinese characters, found on the inside of the base of the Cổ Loa bronze drum discovered at the Mả Tre archaeological site. In general, the font with regular and hard lines shows the decisiveness of a military expert - King An Dương. The letters have a square shape with rounded edges, reminiscent of the structure of a solid citadel. The horizontally arranged letters are like a foundation, firmly supporting the symbol above it, making the logo harmonious and coherent.

Color: The logo is a harmonious combination of three colors: dark red, brown and bronze - the general color tone evokes a feeling of solidity and stability, while also bringing a quiet, ancient look.

- Red symbolizes the Vietnamese national spirit, and is also the color that brings prosperity.

- The earthy brown color reminds of the land of Co Loa, of the vestiges of Cổ Loa citadel, and is also the earth color - symbolizing longevity and sustainability.

- Bronze yellow color reminds of the historical story of the bronze arrow and the legendary Kim Quy golden turtle.

In 2019, the Management Department of Cổ Loa Vestige Site sent the logo trademark registration application to the Intellectual Property Office of Vietnam. On October 13, 2023, the Intellectual Property Office of Vietnam issued a logo trademark registration certificate to the Management Department of Cổ Loa Vestige Site.

The Management Department of Cổ Loa Vestige Site recommends that units, organizations and individuals using the logo must comply with the provisions of law; Ask for permission and report the use of the logo to the Management Department of Cổ Loa Vestige Site before and after implementation.

MANAGEMENT DEPARTMENT OF CỔ LOA VESTIGE SITE