The Hanoi Tourism Gift Festival was held from April 11 to 13, 2025, at the Tran Nhan Tong Walking Street (Hai Ba Trung District, Hanoi). This event provided an opportunity to widely introduce the Cổ Loa Relic Site to both domestic and international visitors through creative and culturally distinctive souvenir products and engaging promotional activities. Beyond bringing the image of the Cổ Loa Relic Site closer to visitors, the festival represented a concrete step in integrating heritage into everyday life and tourism products, allowing each souvenir to be not merely an object but also a story of culture and tradition.
Promoting the Cổ Loa Relic Site at the festival not only honors the historical and heritage values of Hanoi but also contributes to diversifying the city’s tourism offerings, opening new avenues for the development of traditional cultural destinations, with Cổ Loa as a prime example.

Cổ Loa is not only an ancient capital but is gradually becoming the “heart of heritage” in Hanoi’s modern cultural tourism journey.

Promotion of the Special National Relic Site – Cổ Loa